Tripling Organic Clicks for a Water Heater Manufacturer in Two Months
Omega Boyler Enerji has manufactured water heaters, accumulation tanks, buffer tanks and solar hot water systems in İzmir, Turkey for over 25 years. Its new website launched in June 2026 and was found almost only through brand searches. Our goal was to reach people searching for water heaters who did not know Omega yet.
Results
- Organic clicks
- 309 → 913
- July → September 2026
- Non-brand clicks
- 36 → 200
- 5.5x
- Impressions
- 7.8K → 29.4K
- 3.8x
- Queries in top 10
- 156 → 400
- avg. position 8.5 → 5.6
| Month | Clicks | Impressions |
|---|---|---|
| Jul 26 | 309 | 7,813 |
| Aug 26 | 530 | 18,097 |
| Sep 26 | 913 | 29,392 |
Source: Google Search Console, web search, all devices. Completed months only.
Starting point
- Most clicks came from brand searches such as "omega boyler". The site was not on page one for product searches like water heater, accumulation tank or buffer tank.
- The new site's technical setup kept Google from indexing pages correctly. 20 main Turkish pages were treated as duplicates because of a temporary redirect, and 13.7% of Googlebot requests hit a 404.
- Four different URLs competed for the same accumulation tank search. The mobile Lighthouse score was 48.
What we did
- 1
Fixed the technical foundation
We 301-redirected 26 legacy URLs, removed the /tr prefix so 20 main pages could be indexed, merged competing pages and rebuilt the sitemap with hreflang. The homepage's mobile score went from 48 to 86 and Speed Index from 7.8s to 1.7s.
- 2
Rewrote 12 product pages around search intent
Each product page got an answer-first introduction, a spec table, FAQs with FAQPage schema and internal links. We positioned the solar page for "solar hot water tank" searches and the homepage for "water heater manufacturer".
- 3
Reached top-of-funnel searches with educational content
We published guides on what a water heater, accumulation tank and buffer tank are, wiring diagram articles with original diagrams and a maintenance guide, in Turkish and English. We optimized the sizing calculator for "water heater calculation" searches.
- 4
Set up measurement
We installed GA4 with consent mode and made quote forms, WhatsApp, phone and catalog downloads trackable as separate events.
Notable ranking changes
| Query | Before | After |
|---|---|---|
| akümülasyon tankı (accumulation tank) | 11.6 | 4.9 |
| buffer tank | 21.8 | 6.3 |
| buffer tank nedir (what is a buffer tank) | 6.8 | 3.1 |
| boyler hesabı (water heater sizing) | 10 | 5.6 |
| boyler hesabı excel | 23 | 4.2 |
| boyler bağlantı şeması (wiring diagram) | Not ranking | 2.9 |
| kombi boyler bağlantı şeması | Not ranking | 2.5 |
Average position, July 2026 vs September 2026. Source: Google Search Console.
Outcome
- Organic clicks rose from 309 in July to 913 in September.
- Clicks from non-brand searches grew from 36 to 200; product and informational searches now drive the growth.
- Queries ranking in the top 10 grew from 156 to 400, and top-3 queries from 43 to 136.
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